This is the unfiltered version.

Where I came from.

I played sports in high school and excelled. Looking back, that is exactly why I am good at direct sales. It is a team game.

After high school I got into construction. Ran my own flooring company. Then became a safety rep for an oil company out of Houston. On the road nine to ten months a year, six and sometimes seven days a week, twelve to fifteen hour days. It takes a toll on you. It took me away from my family.

The day everything changed.

In 2008 I went looking for a way to be home and present while still providing. I started investing in myself. Courses. Books. Studying what successful entrepreneurs were actually doing. The principle that stuck with me and has not left since: the more you invest in yourself, the more valuable you become. To yourself and to everyone around you.

That is when I found this industry. And it fit me perfectly, because of sports. Surround yourself with people better than you. Build a team. Help people get better. Win together. That is all direct sales really is. Teamwork.

The build.

In 2014 and 2015, I helped start a company in the ketone space. It made more money than I had ever made. Hundreds of thousands of reps and customers. Six-figure months. Eight figures across my time in this industry.

I was building at a level most people in this industry never reach. And I had put in the work to get there. Every bit of it.

October 2019.

Then it fell apart. Because of ownership I could not trust, everything I had built was taken out from under me and my family. I lost it all. That left a mark. A real one. And I carry real caution now about who is at the top of any company I build with.

I have been burned by ownership before. I know what it costs. I know what it does to your team, your family, your faith in the model. For a while it pulled me away from the part of me that made me good at this in the first place: being real, caring about people, building culture, helping others believe again.

That experience changed what I look for now. It changed my standards completely. And I am grateful for it. Hard lesson. Good lesson.

The flight to Hermosillo.

When Vital Health came across my radar, I did not take it on faith. I flew to Hermosillo, Mexico to sit with the owners, Alex and Dr. Tony, in person. To hear their story. Their mission. The purpose behind the company. I had to know I was aligning with the right leaders before I would put my name on anything again.

I walked out of that meeting aligned and certain. The vertical control, the infrastructure, the culture, the ownership that actually cares about the field. Everything I had learned to look for was there.

Now I am building something I can do with peace. Something I am proud to put my name on. Something my team can duplicate without me babysitting every moving part. That is what it is supposed to feel like.